Exploration of the E-Commerce Landscape in Serbia in the Post-Covid Context

Aug 10, 2021

This document is a summary of findings that emerged from UNDP Serbia’s research on e-commerce related to post-COVID economic recovery, with the intention to inform programming and potential future support to the resilience of micro, small and medium enterprises (MSME). In exploring the post-COVID e-commerce landscape in Serbia, we relied not only on desk research, but also took into account different views of the companies (obtained through quantitative research) and e-commerce users (obtained through focus groups). Finally, we explored certain issues in more detail through deep dive conversations with selected representatives of companies.

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